MAMA Live

January 28, 2025
Virtual Event

Join the fun!

A Festival of Marketing Insights

Immerse yourself in an unforgettable atmosphere
You’ll feel the vibrant excitement at every MAMA. Prepare for exceptional experiences that will leave cherished moments to treasure.

Make valuable networking connections
MAMA offers a unique opportunity to connect with industry peers and leaders, forming genuine relationships and cultivating long-term partnerships.

Engage with thought-provoking speakers and gain impactful insights
The knowledge curated for MAMA is like no other. Gain learnings, skills, and confidence that will help you navigate the ever-evolving mobile marketing landscape.

Get motivated to go beyond
Hear motivational success stories, entrepreneurial experiences and discussions.

A Festival of Marketing Insights, Online.

Immerse yourself in the magic of MAMA with a one-day livestream event. Connect with industry leaders and peers through innovative virtual networking, gain impactful knowledge from thought-provoking speakers, and be inspired by motivational stories and dynamic discussions. Experience the vibrant energy of MAMA in a way that fits your schedule, empowering you to navigate the ever-evolving world of mobile marketing with confidence.

Hosted by

Karina Paramonova

Senior Customer Success Manager, AppsFlyer

Bobby Sayers

Senior Technical Success Manager, AppsFlyer

Steve Young

Founder & CEO,
App Masters

Featured speakers

Anthony Bartolacci

Chief Strategy Officer, Sensor Tower

Carolyn Bao

GTM Expert and Growth Evangelist, AppsFlyer

Beth Berger

VP & GM Moloco Ads, Americas, Moloco

Sally Chi

Sr Growth Marketing Manager, Chime

Anne Fundakowski

Director Marketing Operations & Technology, Ibotta

Aamira Garba

Associate Director of Global MAI, Audible

Jennifer Jolly

Personal Technology Columnist, Creator & Host of Tech NOW

Chris Kim

Director of User Acquisition, Mobilityware

David LoPresti

Director, Digital Engagement, U-Haul

Sid Malhotra

VP, Business Partner Solutions, Snap

Adam Miller

Growth Advisor

Brian Quinn

President & GM,

AppsFlyer

Nebo Radovic

Senior Director of User Acquisition, Zynga

Noelle Russell

Founder & Chief AI Officer at AI Leadership Institute

Eric Seufert

Owner, Mobile Dev Memo / GP, Heracles Capital

Adam Smart

Director of
Product Gaming,
AppsFlyer

Barak Witkowski

Chief Product Officer, AppsFlyer

Schedule

MAMA Live

Relax and relive the moment.

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What was covered

Immerse yourself in the magic of MAMA with a one-day livestream event. Connect with industry leaders and peers through innovative virtual networking, gain impactful knowledge from thought-provoking speakers, and be inspired by motivational stories and dynamic discussions. Experience the vibrant energy of MAMA in a way that fits your schedule, empowering you to navigate the ever-evolving world of mobile marketing with confidence.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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MAMA{Name of the city} is supported by:

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MAMA by Numbers

4,500+

Attendees since 2017

46%

Director level and above

21%

Attending companies with annual revenue ranging from $10M to $10B

71

Countries represented

Speakers

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Director of Product - Gaming

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Head of User Acquisition

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Head Growth Marketing
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Agenda

8:30 am

Arrivals and coffee kickstart
Check in, grab a coffee and meet your fellow attendees

9:30 am

Opening and keynotes
A thorough investigation of the state of mobile - and beyond - with Eric Seufert and AppsFlyer's Chief Product Officer

10:15 am

Learn and Explore stages open
Explore best practices and dive into frontier questions. Topics include overcoming signal loss, maximizing first party data, applying AI across your stack, and integrating mobile into your multi-channel marketing engine

10:30 am

Roundtables and demo spaces open
Join the discourse among peers in small group discussion, or get hands on with AppsFlyer's success teams

3:30 pm

Keynotes and closing
Venture into the future of AI-driven marketing with industry maven Noelle Russell

4:30 pm

Social hour
Finish the day with a happy hour full of tasty drinks, great bites and even better conversation. Sponsored by MAU Vegas.

Agenda

Performance unlocked – How do you thrive in a privacy-first world?
9:30am - 11:45am

What does 2025 have in store for the world of mobile marketing?

Barak Witkowski, Chief Product Officer, AppsFlyer

Explore key challenges and opportunities for the year ahead, and see how AppsFlyer’s roadmap supports your success.

Is the foundational KPI of our industry inherently flawed?

Nebo Radovic, Senior Director of User Acquisition, Zynga

Examine the flaws in install definitions and learn how modern metrics and data can improve measurement and drive growth.

Beyond the app island – How does mobile fit into omni-channel businesses today?

11:45am - 1:00pm

How Do You Listen to Your Customers Across Every Channel?

Aamira Garba, Associate Director of Global MAI at Amazon Audible

See how Audible leverages data and cross-channel alignment to create seamless experiences that drive engagement and growth at scale.

How can personalization introduce customers to products they didn’t know they needed?

David LoPresti, Director U-Haul App, U-Haul

Discover how U-Haul uses app-driven personalization to connect customers with overlooked products and drive growth through unique benefits.

New frontiers – How do you future-proof your marketing career and stay ahead of the game?

2:00pm - 4:45pm

How Can Product and Growth Teams Join Forces for Success?

Chris Kim, Director of User Acquisition, Mobilityware

See how aligning growth and product teams creates marketable experiences that drive acquisition, retention, and long-term loyalty.

Why Do the Best Strategies Often Go Against the Grain?

Adam Miller, Growth Advisor

See how counterintuitive strategies, like simplifying measurement and prioritizing scalability, can challenge norms and drive sustainable growth.

How Can AI Unlock 10x Returns for Modern Marketers?

Noelle Russell, Founder & Chief AI Officer, AI Leadership Institute

Leverage insights from AI expert Noelle Russell to amplify capabilities, deliver personalized experiences, and achieve measurable marketing success.

How Can Mobile Marketers Grow Their Careers Beyond the App?

Patrick Witham, Director of User Acquisition, Stillfront

Explore how mobile marketers can expand their careers by thinking beyond installs, building cross-functional influence, and adapting to new opportunities.

How Can AI Transform Marketing Workflows Without Breaking the Bank?

Anne Fundakowski, Director Marketing Operations & Technology, Ibotta

Learn how to integrate AI into marketing workflows for efficiency, personalization, and growth—without overspending or overhauling systems.

Agenda

9:30 am

Welcome and Introductions

AppsFlyer President and GM, Brian Quinn, kicks off the event with a welcome message.

Brian Quinn, President & GM at AppsFlyer

9:45 am

What does 2025 have in store for the world of mobile marketing?

Explore key challenges and opportunities for the year ahead, and see how AppsFlyer’s roadmap supports your success.

Barak Witkowski, Chief Product Officer at AppsFlyer

10:05 am

Impulse Presentation: State of Mobile

Anthony Bartolacci, Chief Strategy Officer at Sensor Tower

10:25 am

Fireside chat: Moloco

Join Moloco for a fireside chat with Chime.

Sally Chi, Sr Growth Marketing Manager at Chime
Beth Berger, VP & GM Moloco Ads, Americas at Moloco

10:55 am

Is the Foundational KPI of our Industry Inherently Flawed?

Examine the flaws in install definitions and learn how modern metrics and data can improve measurement and drive growth.

Nebo Radovic, Senior Director of User Acquisition, Zynga

11:25 am

Partner Presentation: Snap

Join Snap for their presentation.

Sid Malhotra, VP, Business Partner Solutions at Snap

11:55 am

How Do You Listen to Your Customers Across Every Channel?

See how Audible leverages data and cross-channel alignment to create seamless experiences that drive engagement and growth at scale.

Aamira Garba, Associate Director of Global MAI at Amazon Audible

12:25 pm

How Can Personalization Introduce Customers to Products They Didn’t Know They Needed?

Explore how mobile marketers can expand their careers by thinking beyond installs, building cross-functional influence, and adapting to new opportunities.

David LoPresti, Director U-Haul App at U-Haul

12:50 pm

Live Podcast

Live podcast recording with AppsFlyer, Zynga and Wolt (a Doordash company).

Adam Smart, Director of Product Gaming at AppsFlyer
Nebo Radovic, Senior Director of User Acquisition at Zynga
Anh Nguyen, Vice President of Growth, Wolt (a Doordash company)

1:20 pm

How Can Marketers Thrive in a Privacy-Driven World?

This session explores the evolution of performance marketing in a privacy-centric landscape, focusing on probabilistic measurement, data collaboration, and strategies for optimizing value over cost.

Eric Seufert, Owner, Mobile Dev Memo / GP, Heracles Capital

2:00 pm

How Can AI Transform Marketing Workflows Without Breaking the Bank?

Learn how to integrate AI into marketing workflows for efficiency, personalization, and growth—without overspending or overhauling systems.

Anne Fundakowski, Director Marketing Operations & Technology at Ibotta
Brian Quinn, President & GM, AppsFlyer

2:30 pm

How Can Customer Insights Transform Performance Marketing into Brand Elevation?

Learn how blending performance marketing expertise with customer feedback and qualitative data can create breakthrough creative campaigns that drive growth and elevate brand identity.

Noa Gutterman, Vice President, User Acquisition at Mistplay
Brian Quinn, President & GM at AppsFlyer

3:00 pm

How Can Product and Growth Teams Join Forces for Success?

See how aligning growth and product teams creates marketable experiences that drive acquisition, retention, and long-term loyalty.

Chris Kim, Director of User Acquisition at Mobilityware

3:40 pm

Why Do the Best Strategies Often Go Against the Grain?

See how counterintuitive strategies, like simplifying measurement and prioritizing scalability, can challenge norms and drive sustainable growth.

Adam Miller, Growth Advisor

4:10 pm

How Can AI Unlock 10x Returns for Modern Marketers?

Leverage insights from AI expert Noelle Russell to amplify capabilities, deliver personalized experiences, and achieve measurable marketing success.

Noelle Russell, Founder & Chief AI Officer, AI Leadership Institute

4:40 pm

Closing Remarks

Jennifer Jolly, Personal Technology Columnist, Creator & Host of Tech NOW

Are you in San Francisco?

Join us in person for MAMA San Francisco, January 28th. Hear all of these great sessions, network with industry experts and more for our 1-day event at Pier 27.

attend in person

Interested in speaking?

Looking to participate in the engaging content at MAMA San Francisco? We'd like to hear from you! Submit a proposal for a MAMA San Francisco speaking opportunity. Submission deadline is November 27.

Submit a Proposal

“

"At MAMA, you connect with top marketers and AppsFlyer experts to unpack measurement challenges and work together on solutions"

— MAMA 2024 attendee

Thank you to our sponsors

Platinum

Gold

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Supporting sponsors

Yevgeny Peres

EVP Product Strategy

AppsFlyer

Sarah Rolland

Senior CSM Team Leader - France & Middle East
AppsFlyer

Jérôme Chui

Customer Success Manager
AppsFlyer

Speakers

August Menahan

August Menahan will be speaking about their experience working as an event marketer.

Minnie Redding

Minnie Redding will be speaking about their experience as an art director and organizer of design events.

Reggie Quartz

Reggie Quartz will be speaking about their experience as marketing director.

Your Hosts

Pierre NICOLAS

Head of UA

@Green Panda Games

OPENFORM

+

Adam SMART

Sr. Technology Consultant

OPENFORM

+

Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

+

Schedule

4 pm

Welcome and Introductions

1 pm

Plenary Session

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

Virtual

Situated on San Francisco's historic Embarcadero waterfront, Pier 27 is the premier location for MAMA San Francisco 2025.

MAMA Live starts in

The Final Countdown!

Time left for the event days hours minutes seconds

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Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

Meet us at the event:

We'll see you online.

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