Name: MAMA San Francisco
Start: 2025-01-28T08:00:00-05:00
End: 2025-01-28T18:30:00-05:00
Location: Pier 27

January

28

,

2025

Pier 27 | The Embarcadero
San Francisco, CA

RSVPs Closed

Join the fun!

A Festival of Marketing Insights

Immerse yourself in an unforgettable atmosphere
You’ll feel the vibrant excitement at every MAMA. Prepare for exceptional experiences that will leave cherished moments to treasure.

Make valuable networking connections
MAMA offers a unique opportunity to connect with industry peers and leaders, forming genuine relationships and cultivating long-term partnerships.

Engage with thought-provoking speakers and gain impactful insights
The knowledge curated for MAMA is like no other. Gain learnings, skills, and confidence that will help you navigate the ever-evolving mobile marketing landscape.

Get motivated to go beyond
Hear motivational success stories, entrepreneurial experiences and discussions.

Featured Speakers

Noelle Russell

Founder & Chief AI Officer

at AI Leadership Institute

Katie Anderson

Senior Mobile App Marketing Manager, Chewy

Ryan Angerami

Head of App Dev,

Reddit, Inc.

Carolyn Bao

GTM Expert and Growth Evangelist, AppsFlyer

Anthony Bartolacci

Chief Strategy Officer, Sensor Tower

Beth Berger

VP & GM Moloco Ads, Americas, Moloco

Sally Chi

Sr Growth Marketing Manager, Chime

Eran Dunsky

Head of Product,
AppsFlyer

Christian Espinoza

Senior Marketing Technology Manager,
Dave

David Fierro Villavicenci,

Chief Business Officer, baz súperapp

Anne Fundakowski

Director Marketing Operations & Technology, Ibotta

Aamira Garba

Associate Director of Global MAI, Audible

Noa Gutterman

Vice President, User Acquisition, Mistplay

Tami Harrigan

VP Business Development - Privacy Cloud, AppsFlyer

Sara-Beth Harrison

Head of Growth, Global Digital Games, Spin Master

Jennifer Jolly

Personal Technology Columnist, Creator & Host of Tech NOW

Chris Kim

Director of User Acquisition, Mobilityware

David LoPresti

Director, Digital Engagement, U-Haul

Sid Malhotra

VP, Business Partner Solutions, Snap

Adam Miller

Growth Advisor

Anh Nguyen

Vice President of Growth, Wolt (a Doordash company)

Brian Quinn

President & GM,

AppsFlyer

Nebo Radovic

Senior Director of User Acquisition, Zynga

Eric Seufert

Owner, Mobile Dev Memo / GP, Heracles Capital

Adam Smart

Director of
Product Gaming,
AppsFlyer

Louis Tanguay

Founder & Managing Director, App Growth Summit

Francy Tercero

Senior Customer Success Manager, AppsFlyer

Barak Witkowski

Chief Product Officer, AppsFlyer

Steve Young

Founder & CEO, App Masters

Luisa Zuleta

Senior Growth Lead, Global, Spin Master

Schedule

MAMA San Francisco

Relax and relive the moment.

WATCH NOW

What was covered

2025 will be the most exciting MAMA yet, with programming designed to connect a dynamic community of builders to the future of product development.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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MAMA{Name of the city} is supported by:

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MAMA by Numbers

4,500+

Attendees since 2017

46%

Director level and above

21%

Attending companies with annual revenue ranging from $10M to $10B

71

Countries represented

Speakers

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Director of Product - Gaming

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Head of User Acquisition

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Head Growth Marketing
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Agenda

8:30 am

Arrivals and coffee kickstart
Check in, grab a coffee and meet your fellow attendees

9:30 am

Opening and keynotes
A thorough investigation of the state of mobile - and beyond - with Eric Seufert and AppsFlyer's Chief Product Officer

10:15 am

Learn and Explore stages open
Explore best practices and dive into frontier questions. Topics include overcoming signal loss, maximizing first party data, applying AI across your stack, and integrating mobile into your multi-channel marketing engine

10:30 am

Roundtables and demo spaces open
Join the discourse among peers in small group discussion, or get hands on with AppsFlyer's success teams

3:30 pm

Keynotes and closing
Venture into the future of AI-driven marketing with industry maven Noelle Russell

4:30 pm

Social hour
Finish the day with a happy hour full of tasty drinks, great bites and even better conversation. Sponsored by MAU Vegas.

Agenda

Check-In and Networking Breakfast
8:00am - 9:30am

Arrivals and registration

Start your day on a high note with a delightful light breakfast, setting the stage for meaningful connections and great conversations. Take advantage of this prime networking opportunity to meet and mingle with fellow MAMA attendees. Check in at registration, visit our partner pavilion and gear up for an exciting day ahead!

Performance unlocked – How do you thrive in a privacy-first world?
9:30am - 11:45am

Explore track

How Do you Navigate Mobile Marketing in 2025?

Barak Witkowski, Chief Product Officer, AppsFlyer

Explore key challenges and opportunities for the year ahead, and see how AppsFlyer’s roadmap supports your success.

State of Mobile: What Shaped 2024 and What Trends Will Define 2025?

Anthony Bartolacci, SensorTower

Joint SensorTower for their presentation.

How Do AI and Strategic Partnerships Drive Collective Success?

Sally Chi, Sr. Growth Marketing Manager, Chime
Beth Berger, VP & GM, Moloco

Discover how AI and strategic partnerships can drive collective sucesss in the dynamic world of mobile app marketing.

Is the Foundational KPI of our Industry Inherently Flawed?

Nebo Radovic, Senior Director of User Acquisition, Zynga

Examine the flaws in install definitions and learn how modern metrics and data can improve measurement and drive growth.

How Can You Unlock New App Growth Opportunities in a Crowded Market?

Sid Business Partner Solutions, VP, Business Partner Solutions, Snap

Discover how apps are succeeding on Snapchat by leveraging its innovative advertising tools and growing audience. This session also includes a look at what's coming to Snap Ads in 2025.

learn track

Privacy Sandbox – Is this SKAN all over again?

Eran Dunsky, Head of Product North America, AppsFlyer

Unpack Android’s Privacy Sandbox vs. SKAN, key differences, and strategies for adapting to privacy-focused advertising.

What Can Kids' Apps Teach Us About Privacy-Compliant Growth?

Luisa Zuleta, Sr Growth Lead, Global, Spin Master
Sara-Beth Harrison, Head of Growth, Global Digital Games, Spin Master

Learn how leading kids apps balance privacy and growth, with insights on innovative strategies applicable across all marketing verticals.

How Do Online Communities Fuel User App Growth?

Ryan Angerami, Head of App Dev, Reddit, Inc.

Discover how leveraging community engagement can unlock sustainable app growth, foster meaningful connections, and amplify your brand's impact.

Beyond the app island – How does mobile fit into omni-channel businesses today?

11:45am - 1:00pm

EXplore track

How Do You Listen to Your Customers Across Every Channel?

Aamira Garba, Associate Director of Global MAI, Amazon Audible
Carolyn Bao, AppsFlyer

See how Audible leverages data and cross-channel alignment to create seamless experiences that drive engagement and growth at scale.

How can personalization introduce customers to products they didn’t know they needed?

David LoPresti, Director U-Haul App, U-Haul

Discover how U-Haul uses app-driven personalization to connect customers with overlooked products and drive growth through unique benefits.

LEARn track

What Can Mobile Marketing Learn from Gaming and E-Commerce?

Anh Nguyen, VP of Growth, Wolt (a Doordash company)

Adam Smart, Director of Product Gaming, AppsFlyer

Find out how gaming and e-commerce set the standard for mobile marketing success and strategies to elevate cross-channel campaigns.

Can Attribution Data Supercharge Incrementality and Media Mix Modeling?

Christian Espinoza, Senior Marketing Technology Manager, Dave

Understand how attribution data enhances incrementality and media mix modeling to refine investments, measure impact, and drive scalable success.

New frontiers – How do you future-proof your marketing career and stay ahead of the game?

2:00pm - 4:45pm

explore track

How Can AI Transform Marketing Workflows Without Breaking the Bank?

Anne Fundakowski, Director Marketing Operations & Technology, Ibotta
Brian Quinn, President & GM, AppsFlyer

Learn how to integrate AI into marketing workflows for efficiency, personalization, and growth—without overspending or overhauling systems.

How Can Customer Insights Transform Performance Marketing into Brand Elevation?

Noa Gutterman, VP User Acquisition, Mistplay
Brian Quinn, President & GM, AppsFlyer

Learn how blending performance marketing expertise with customer feedback and qualitative data can create breakthrough creative campaigns that drive growth and elevate brand identity.

How Can Product and Growth Teams Join Forces for Success?

Chris Kim, Director of User Acquisition, Mobilityware

See how aligning growth and product teams creates marketable experiences that drive acquisition, retention, and long-term loyalty.

Why Do the Best Strategies Often Go Against the Grain?

Adam Miller, Growth Advisor

See how counterintuitive strategies, like simplifying measurement and prioritizing scalability, can challenge norms and drive sustainable growth.

How Can AI Unlock 10x Returns for Modern Marketers?

Noelle Russell, Founder & Chief AI Officer, AI Leadership Institute

Leverage insights from AI expert Noelle Russell to amplify capabilities, deliver personalized experiences, and achieve measurable marketing success.

learn track

Which App Monetization Strategies Actually Work?

Steve Young, Appmasters

Discover the surprising results from the 100s of monetization tests we've run.

How Does First-Party Data Unlock Mobile Growth and New Revenue?

Tami Harrigan, VP Business Development - Privacy Cloud, AppsFlyer
David Fierro Villavicenci, Chief Business Officer, baz súperapp

Discover how commerce media networks transform marketing strategies, enabling targeted ads, enriched data, and growth across industries.

How Does a Shift in Vertical Change the Growth Playbook?

Katie Anderson, Senior Mobile App Marketing Manager, Chewy
Louis Tanguay, Founder & Managing Director, App Growth Summit

Learn how to navigate industry transitions while applying universal marketing principles like user focus and data-driven strategies to drive success across diverse verticals.

How Can Creative Fatigue Be Detected and Prevented?

Francy Tercero, Senior Customer Success Manager, AppsFlyer

Uncover how to combat creative fatigue using data, automation, and AI to optimize performance and scale campaigns.

Closing Reception
4:45pm - 6:30pm

Happy Hour sponsored by MAU Vegas

Wrap up the day with networking and drinks—the perfect opportunity to connect with fellow MAMA attendees, share insights, exchange ideas all while enjoying cocktails and hors d'oeuvres .

Interested in speaking?

Looking to participate in the engaging content at MAMA San Francisco? We'd like to hear from you! Submit a proposal for a MAMA San Francisco speaking opportunity. Submission deadline is November 27.

Submit a Proposal

“

"At MAMA, you connect with top marketers and AppsFlyer experts to unpack measurement challenges and work together on solutions"

— MAMA 2024 attendee

Thank you to our sponsors

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Supporting sponsors

MAMA Live

Unable to join MAMA San Francisco in person? Then join us online for a one-day livestream event of all the keynotes, sessions and exclusive interviews on MAMA Live.

Experience the vibrant energy of MAMA San Francisco online and in a way that fits your schedule, empowering you to navigate the ever-evolving world of mobile marketing with confidence.

Register

Yevgeny Peres

EVP Product Strategy

AppsFlyer

Sarah Rolland

Senior CSM Team Leader - France & Middle East
AppsFlyer

Jérôme Chui

Customer Success Manager
AppsFlyer

Speakers

August Menahan

August Menahan will be speaking about their experience working as an event marketer.

Minnie Redding

Minnie Redding will be speaking about their experience as an art director and organizer of design events.

Reggie Quartz

Reggie Quartz will be speaking about their experience as marketing director.

Your Hosts

Pierre NICOLAS

Head of UA

@Green Panda Games

OPENFORM

+

Adam SMART

Sr. Technology Consultant

OPENFORM

+

Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

+

Schedule

4 pm

Welcome and Introductions

1 pm

Plenary Session

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

Venue

Situated on San Francisco's historic Embarcadero waterfront, Pier 27 is the premier location for MAMA San Francisco 2025.

MAMA San Francisco starts in

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

Meet us at the event:

Hope to see you there.

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