The targeting signals you used to rely on are disappearing.
The best advertisers found a better one.
Since iOS 14, every advertiser has been working with fewer precision signals, less dependable lookalikes, and a widening gap between who installs and who actually matters. Gaming felt it first — and moved first. In this session, "Papaya Gaming" and "AppsFlyer" unpack how premium, real-world purchase signals activated through Signal Hub helped Papaya find measurably better customers, and how you can apply the same approach to your own campaigns,
in any vertical.
