Mobile Marketing School

A free, live crash course in app growth marketing, from fundamentals to psychology to AI. Taught by practitioners from Square, Winclap, and Quinn Strategic Consulting.

New to app growth marketing, or managing teammates who are? This is the fastest way to get everyone on the same page. Already deep in the work? Sharpen your AI and customer-psychology playbook.

100% virtual, No AppsFlyer account required.

November 12, 2026, 12:30 - 3:00 PM ET

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What you’ll learn

Three live sessions. Three practitioners who run growth campaigns for a living. One certification that proves you can apply what you learned.

01

Mobile Growth Marketing Fundamentals

Core concepts, terminology, and the mobile marketing funnel you need to configure app growth campaigns across Google, Meta, TikTok, and other major channels.

02

Design For The Psychology Behind Every App Download

Why users actually install and stick around. How to align your funnel, marketing experience, and measurement with what motivates your customers from day zero.

03

Turbocharging Mobile Marketing with AI

Practical tips for using AI to sharpen targeting, creative, and measurement, not just theory.

Instructors

Meet the industry leaders who will be guiding the discussion

Sara San Antonio

Mobile Growth & Marketing AI Lead at Square

With a decade of experience leading app marketing, Sara is a sought-after expert and regular speaker at top growth marketing events, including MAU and App Growth Summit.

Mackenzie Quinn

Sr. Mobile Growth Consultant, Quinn Strategic Consulting

App growth and retention leader known for connecting acquisition, lifecycle marketing, product, and measurement into one growth strategy, instead of treating them as separate jobs.

Alejandro Bosch

Growth Strategy Manager, Winclap

Alejandro leads the growth marketing school at AppsFlyer partners, Winclap, and has spent years working hands-on with app marketers across industries. Alejandro also teaches the subject at the university level.

Network with instructors and fellow attendees, submit questions, or nominate your growth marketing strategy for feedback.

Who Should Attend

Designed for both:

Marketers new to app growth or user acquisition who want to get up to speed fast
Experienced UA marketers looking for the latest best practices in AI and customer-centric growth design

No AppsFlyer account or knowledge needed to attend. Completely free.

Choose How You Join

No matter how you join, you’ll get exclusive access to actionable insights from industry leaders

Join In-Person

Come to AppsFlyer's New York office for breakfast and the live conversation — then stay for a smaller, off-the-record conversation with Sam and Eran once the livestream wraps. Seating is limited.

Join Virtually

Watch the conversation live, submit questions remotely, and receive the recording afterward.

Schedule

9:30 - 10:00 AM

Welcome and Introductions

Doors open, breakfast and peer networking for in-person guests in New York

10:00 - 10:45 AM

Fireside chat: Inside ChatGPT Ads

OpenAI and AppsFlyer break down how the channel works today, what marketers should test first, and how to connect ad engagement to app and web outcomes.

10:45 - 11:00 AM

Live Audience Q&A

Our moderator will extend the discussion to questions and comments from our virtual and in-person attendees.

11:00 - 11:30 AM

Private Conversation (In-Person Only)

A smaller, exclusive discussion with Sam and Eran for guests joining us in New York (not recorded or livestreamed). Expect candid takes on what's coming next for ChatGPT Ads and where measurement & optimization is headed as the channel matures.

Schedule

12 pm

Welcome & Introduction: Grab breakfast, find your seat, and get ready.

1 pm

Fireside Chat: AppsFlyer & OpenAI take the stage.

2 pm

Q&A: Your turn to ask your burning questions.

Two days.
150 global leaders. The biggest brands in the world across industries.

The Fall Release is AppsFlyer’s defining stage - a milestone in our evolution into a modern marketing cloud. It is our opportunity to showcase, share, and celebrate the innovations that will enable 15,000+ brands worldwide to grow smarter, faster, and with full confidence in their data.

Beyond the product reveals, this gathering is about building a community that thrives on collective insight, cross-industry & cross-region collaboration, and shared growth.

Every participant has been carefully selected for the leadership and perspective they bring, ensuring the highest quality of conversations, collaborations, and connections.

Meaningful connections, global reach

Meet leaders from top brands across every region - U.S., Europe, Africa, India, China, Brazil, Mexico, and more - united through the AppsFlyer ecosystem.

Be the first to shape what’s next

From Agentic AI to omnichannel measurement, gain early access to innovations built to solve daily challenges and unlock new growth in the AI-first era.

Networking that creates real value

This isn’t just a conference. It’s AppsFlyer at its most exclusive: intimate conversations, lasting relationships, and direct access to the people driving the next decade of growth.

Exclusive access, direct influence

Meet AppsFlyer’s leadership and product executives in person to help shape our roadmap and define the future of growth measurement and AI.

Agenda

10:55-11:25AM

Beyond the App Store: Is AI the New Distribution Layer?

What happens when users bypass app stores entirely, booking flights and ordering food through chat interfaces? How do you optimize for "service discovery" as AI platforms become a new distribution layer? Most importantly, how will you measure performance and attribute value in this conversational commerce ecosystem?

11:25-11:45AM

What Can Every Marketer Learn from Sports' Multi-App Journey?

Live sports may be appointment viewing's final frontier. With the Super Bowl fresh and World Cup approaching, how do you unify fragmented fan journeys across multiple apps and channels? How can you best measure and attribute value when your audience engages everywhere at once?

Mrs Robinson

Wishes you a wonderful day

November 19, 2025

London

Day 2 - The city experience

10:30

Food tours by industry

Step out of the conference room and taste your way through London.

Join curated, intimate group tours designed around your industry - where conversation flows as easily as the cuisine, insights are shared over local favorites, and connections are made beyond the meeting room.

14:00

Meetings & connections at the hotel
Return to the hotel for focused one-on-one meetings, follow-up conversations, and deeper discussions sparked by the past two days. A time to turn new ideas - and new relationships - into lasting opportunities.

19:00

End

Accommodation

Double Tree by Hilton - Tower of London

7 Pepys Street, London, England
EC3N 4AF

Our team and international guests will be staying at this hotel, located close to Tobacco Dock, the Fall Release venue.

Get the practical app marketing playbook

Complete all three sessions and pass a short knowledge quiz to earn your Mobile Marketing School certification, proof you've got the fundamentals, the customer psychology, and the AI playbook covered.

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Find all our recorded webinars on YouTube

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