Panel Discussion: Mobile app growth in an economic downturn
The mobile app industry is facing its biggest challenge yet - an economic downturn. Will it be a roadblock or a catalyst for growth? Gain cutting-edge strategies for user acquisition, retention, monetization, and growth strategies to stay ahead of the competition.
Moderator: Michael Zaitsev, AppsFlyer
Jesudetan Onasanya, Ad Dynamo
Maxime Calot, Mobile Growth expert, CEO at Welcome Tomorrow Growth Agency
Grace Akinosun, CMO, Bitmama
Fireside chat: How Payday acquired over 200,000 new registered customers in just 56 days
Learn how Payday together with their mobile marketing agency Sava leveraged AppsFlyer's suite to track and optimize their user acquisition efforts and how they plan to continue this growth trajectory moving forward.
Segun Adeyemo, SAVA - Mobile Growth Agency
Yvonne Obike, Payday
The place of brand awareness in mobile marketing
In a competitive mobile marketing landscape, having a strong brand presence creates a sense of familiarity and trust, which plays a pivotal role in driving user acquisition, and retention. By understanding the impact of brand awareness on user acquisition, you can refine your approach and increase the effectiveness of your app marketing efforts across several touch points of the customer journey.
Bukayo Ewuoso, Eskimi
Paolo Abamwa, Yellow Card
Chuks Uketui, Eskimi
Go with the user flow: how to create UX that drives LTV and ROI
Learn how to create a seamless user experience that not only enhances customer satisfaction but also drives long-term value and return on investment. An AppsFlyer expert will share insights on how to optimize your user flow with deep linking and ROX suite, leading to better engagement and conversions.
Evgeny Yanovsky, AppsFlyer
How device-level app discovery is changing the game for marketers
This presentation will highlight how device-level app discovery is changing the game for marketers by providing them with new channels to engage with new and existing users directly on their smartphones and get their apps and services discovered by a vast mass of Android users, at the moment that matters and in the language of choice.Â
Rajeev Jumani, Appnext
From Excel sheets to a single source of truth - How accurate attribution changes the game
Discover how Renmoney, a leading loan company, uses mobile attribution data to drive mobile app growth. Learn how they optimize user acquisition campaigns, track marketing effectiveness, and enhance user experience with data-driven strategies.
Charles Anijekwu, Renmoney
Powering Superior Customer Experience through Data and Insights
Customers expect personalized experiences and the ability for businesses to deliver superior customer
experience, differentiates leaders from laggers. Learn how to send the right message to the right customers at the right time through the right channel and create superior customer experience.
Bamise Olowookere, Terragon
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com
