MAMA México

RSVPs Closed

June

/

06

/

2024

2:00pm

CST

RSVPs Closed

¡El evento más importante de la industria del Mobile Marketing llega por primera vez a México!

MAMA, cuyas siglas en inglés significan Atribución Móvil y Analítica de Marketing, es el evento insignia a nivel mundial de AppsFlyer, y por primera vez, desembarca en la Ciudad de México.

El enfoque del MAMA se centra en ofrecer insights prácticos y accionables, presentar las últimas tendencias e innovaciones, y promover relaciones valiosas.

Platinum sponsors

Gold sponsors

Silver sponsors

Platinum Sponsors

Gold Sponsor

Silver Sponsors

Speakers

Reshef Mann

CTO & Co-Founder,

AppsFlyer

Gabriel Richaud

Director General Ejecutivo,
IAB

Luis Cervantes

Managing Director and Head of Mexico Office

General Atlantic

Cristina Guerrero Díaz

Senior Account Executive,

AppsFlyer

Esty Yehuda

Head of Product,

AppsFlyer

Miguel Alegre

CEO

ISDI México

Bernardo Bazúa

Director Omnichannel & Digital Strategy,

Coppel

Mayumi Park Campos

Global Growth Senior Manager,

ABInBev

Daniela Salgado

Digital Marketing Director,

Citibanamex

Javier Vivas

Chief Growth Officer,

Spin Premia

Antonio Mendoza Zamora

Head of Ad Ops

Banco Azteca

Jonathan Scarpetta

Director Media

Pepsico

Mariana González

Customer Success Manager,

Clevertap

Pedro Segundo de Arteaga

Chief Business Officer,

Winclap

Matías Bossie

Senior Account Executive,

Braze By Minders

Pedro Solís Cámara

Head of Growth LCM,

RappiCard

Guilherme Basani

Strategic Sales Executive, DCP

AppsFlyer

Gastón Rendelstein

Director of Product Marketing

AppsFlyer

Alejandro Noriega

Sales Director,

AppsFlyer

Guillermo Álvarez

Managing Director,

AppsFlyer

2 pm

Recepción

Coctel y canapés de bienvenida.

2:45 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

Location: Pink Room

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

Location: Orange Room

Speakers

Phyllis Smith

Phyllis Smith will be speaking about their experience working as an event marketer.

Gregory Shaw

Gregory Shaw will be speaking about their experience as an art director and organizer of design events.

Agenda

2:00 pm

Recepción
Coctel y canapés de bienvenida

2:45 pm

M.A.M.A. México - Bienvenida.

Cristina Guerrero Díaz & Guillermo Álvarez

2:55 pm

The State of App Marketing México.

Guillermo Álvarez

3:10 pm

Invertir en Innovación: Perspectivas de Capital de Riesgo para el Mercado Móvil de México.

Luis Cervantes & Alejandro Noriega

3:30 pm

Cambio de paradigma en IA: Elevar tácticas cotidianas en ventajas estratégicas.

Miguel Alegre & Gastón Rendelstein

3:50 pm

Transformación digital móvil: una charla con Citibanamex, Coppel y Pepsico.
Gabriel Richaud, Daniela Salgado, Bernardo Bazúa & Jonathan Scarpetta,

4:20 pm

Receso

4:55 pm

Estructura para el crecimiento sostenible.

Pedro Segundo de Arteaga.

5:10 pm

Cómo baz aprovechó la tecnología para transformar su operación.

Mariana González & Antonio Mendoza Zamora

5:25 pm

Atracción y engagement: Cómo hacer una oferta imposible de rechazar.

Matías Bossie, Mayumi Park Campos, Javier Vivas & Pedro Solís Cámara.

5:50 pm

Receso

6:25 pm

Descifrando la compleja realidad de la medición.

Esty Yehuda

6:40 pm

Commerce Media: Un nuevo mundo de posibilidades para crecer.

Guilherme Basani

6:55 pm

La visión del CTO de AppsFlyer sobre la innovación en Marketing Móvil.

Reshef Mann

7:10 pm

Networking Party!

MAMA México

Relax and relive the moment.

WATCH NOW

What was covered

2024 will be the most exciting MAMA yet, with programming designed to connect a dynamic community of builders to the future of product development.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

MAMA by Numbers

4,500+

Attendees since 2017

46%

Director level and above

21%

Attending companies with annual revenue ranging from $10M to $10B

71

Countries represented

Speakers

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Head Growth Marketing
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Agenda

8 pm

Welcome and mingling - opening keynote

8:10 pm

Gaming Trends presented by Lorem ipsum from AppsFlyer

8:45 pm

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9:25 pm

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9:40 pm

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10:00 pm

Drinks and networking

Yevgeny Peres

EVP Product Strategy

AppsFlyer

Sarah Rolland

Senior CSM Team Leader - France & Middle East
AppsFlyer

Jérôme Chui

Customer Success Manager
AppsFlyer

Speakers

August Menahan

August Menahan will be speaking about their experience working as an event marketer.

Minnie Redding

Minnie Redding will be speaking about their experience as an art director and organizer of design events.

Reggie Quartz

Reggie Quartz will be speaking about their experience as marketing director.

Your Hosts

Pierre NICOLAS

Head of UA

@Green Panda Games

OPENFORM

+

Adam SMART

Sr. Technology Consultant

OPENFORM

+

Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

+

Schedule

4 pm

Welcome and Introductions

1 pm

Plenary Session

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

Venue

El evento empieza en

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

RSVPs Closed

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

Meet us at the event:

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