MAMA Africa
Jul 
29th
, 
9:00am 
SAST

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7:00 PM

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12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

12 pm

Welcome and Introductions

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Speaker Name

Short speaker biography. 

Johannesburg, South Africa

July 29th, 2025

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Welcome to MAMA Africa 2025: Where Data Heroes Rise

Hosted by AppsFlyer, MAMA, which originally stood for Mobile Attribution & Marketing Analytics is more than an event - it’s the ultimate gathering of the brightest minds in mobile marketing, attribution, and analytics. This is where industry leaders meet to spark innovation, share bold ideas, and shape the future of data-driven growth.


This year's theme? Data Heroes.


Through real-world case studies, breakthrough strategies, and cutting-edge tools, you’ll leave ready to turn data into your superpower - uncovering insights, optimizing performance, and making smarter, faster decisions.


Don’t just witness the future of marketing. Let’s build it together.

Supported by:

Platinum Sponsor

.

Golden Sponsor

.

Silver Sponsor

.


Meet the Lineup

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Donovan Goliath

MC

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Lebo Lion

Marketing & Brand Building Thought Leader | Speaker | Author | Media Entrepreneur

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Hayden
Goldberg

Data & Measurement Lead for Sub-Saharan Africa Google

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Tebogo Skwambane

South Africa Country Manager 
WPP

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Raymund Villanueva

CMO
TymeBank

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Firoze Bhorat

CMO 
Discovery Bank

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Zach Nossel

Head of Digital Marketing
 WoolWorths SA

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Stephen Newton

Managing Director of SSA
 Aleph

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Conrad Geldenhuys

Marketing Manager
Ayoba MTN

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Zama
Mlungwana

Head of Insight & Optimization
Nedbank

MAMA Africa Agenda

TUESDAY, 29th juLY

16:30-18:00

World Cafe Discussion -

Get Together!

18:00-21:00

Welcome Dinner

TUESDAY, July 29th

 

9:00-10:00

Registration & Breakfast

10:00-10:10

Welcome to MAMA Africa

10:10-10:20

Data Heroes: The Journey Ahead

AppsFlyer

10:20-10:40

The State of App Marketing in Africa

AppsFlyer

10:40-11:00

How To Navigate Omnichannel Marketing in 2025 (and beyond)?
AppsFlyer

11:00-11:25

I Can Finally See: How Attribution Changed the Way I Do Marketing

Moderated by: AppsFlyer

Conrad Geldenhuys, Marketing Manager - ayoba MTN

11:25-12:10

Coffee Break

12:10-12:25

Surprise Performance!

12:25-12:45 pm

Data Isn’t Core. It Is Everything

Tebogo Skwambane, South Africa Country Manager - WPP

Firoze Bhorat, CMO - Discovery

12:45-1:05 

Championing Measurement in the CMO-CFO Arena

Hayden Goldberg, Data & Measurement Lead for Sub-Saharan Africa - Google

1:05-1:20

Getting on the Field: Your Kickoff into Retail Media
AppsFlyer

1:20-1:35

Where Online Sparks, In-Store Ignites

Zach Nossel, Head of Digital Marketing - WoolWorths SA

1:35-3:10

Lunch

3:10-3:30

Prize Raffle!

3:30-3:55

Finance Insights & Digitization with a Purpose: How Finance Apps in Sub-Saharan Africa Connect People, Data & Growth
Moderated by: AppsFlyer

Raymund Villanueva, CMO - TymeBank

Zama Mlungwana, Head of Insight & Optimization - Nedbank

 

3:55-4:15

Mastering the Unification of Physical and Digital

Moderated by: AppsFlyer

Stephen Newton, Managing Director SSA - Aleph

4:15-4:30

AI - The New Superpower for Decision-Making

AppsFlyer

4:30-4:45

The Rise of the Human Brand
Lebo Lion, Marketing & Brand Building Thought Leader | Speaker | Author | Media Entrepreneur

4:45-4:55

The Perfect Storm - Turning Challenge Into Opportunity, One Step at a Time
AppsFlyer


4:55-5:00

Closing Remarks

5:00-8:00

PARTY!

 

AGENDA

9.30

-

10.00

Agenda Title

Where leaders from China's top companies meet to discuss today's key mobile marketing industry issues.

9.30

-

10.00

Agenda Title

Where leaders from China's top companies meet to discuss today's key mobile marketing industry issues.

9.30

-

10.00

Agenda Title

Where leaders from China's top companies meet to discuss today's key mobile marketing industry issues.

9.30

-

10.00

Break

MAMA by the numbers:

5,500+

Attendees since 2015

 46%

Director level and above

21%

Attending companies with annual revenue ranging from $10M to $10B

78

Countries represented

 4,500

Attendees since 2017

 46%

Director level and above

21% 

Attending companies with annual revenue ranging from $10M to $10B

71

Countries represented

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Venue


MAMA Africa 2025 Starts In:

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See you in Joburg!

AppsFlyer

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