Inside ChatGPT Ads: What performance marketers need to do ahead of the holiday season

Inside ChatGPT Ads: A new channel for performance marketers

October 7, 2026

Join OpenAI and AppsFlyer for a candid, practical conversation on how ChatGPT Ads works today, what early advertisers are learning, and how to measure and optimize app and web outcomes.

Whether you are already testing the channel or deciding whether it belongs in your media plan, you will leave with clearer strategies for what to test, measure, and optimize next.

RESERVE MY SPOT

What you’ll learn

ChatGPT Ads is evolving quickly. This session combines OpenAI’s perspective with AppsFlyer’s measurement expertise to turn the latest innovations into practical decisions for marketers.

01

OpenAI and the new advertising opportunity

How OpenAI is thinking about the ChatGPT ad experience, user intent, campaign objectives, and the signals that matter as the platform evolves.

02

What to test

first

Where marketers should focus their first campaigns, conversion events, creative learning, and optimization priorities.

03

How to prove app

and web impact

How to measure installs, app opens, purchases, subscriptions, and web conversions without missing or double-counting outcomes.

Speakers

Meet the industry leaders who will be guiding the discussion

Sam Mulinder

Ads Marketing Science,

OpenAI

Sam Mulinder, Head of Marketing Science at OpenAI, leads measurement strategy for ChatGPT Ads.

Eran Dunsky

Head of Product, North America, AppsFlyer

Eran Dunsky, Head of Product at AppsFlyer, shapes how AppsFlyer's measurement platform evolves alongside partners like OpenAI.

Brian Quinn

President and GM

Brian Quinn, President and General Manager, at AppsFlyer, brings over 15 years of leadership experience and expertise across the mobile, marketing, and analytics ecosystem.

Who Should Attend

Built for performance marketing, growth, user acquisition, analytics, Marketing Science, and MarTech leaders at app-first and omnichannel brands who are responsible for how new channels enter the mix.

Whether you are already testing ChatGPT Ads or evaluating it for the first time, you will leave with a clearer view of where it fits, what to test, and how to connect app and web outcomes.

Choose How You Join

No matter how you join, you’ll get exclusive access to actionable insights from industry leaders

Join In-Person

Come to AppsFlyer's New York office for breakfast and the live conversation — then stay for a smaller, off-the-record conversation with Sam and Eran once the livestream wraps. Seating is limited.

Join Virtually

Watch the conversation live, submit questions remotely, and receive the recording afterward.

Schedule

9:30 - 10:00 AM

Welcome and Introductions

Doors open, breakfast and peer networking for in-person guests in New York

10:00 - 10:45 AM

Fireside chat: Inside ChatGPT Ads

OpenAI and AppsFlyer break down how the channel works today, what marketers should test first, and how to connect ad engagement to app and web outcomes.

10:45 - 11:00 AM

Live Audience Q&A

Our moderator will extend the discussion to questions and comments from our virtual and in-person attendees.

11:00 - 11:30 AM

Private Conversation (In-Person Only)

A smaller, exclusive discussion with Sam and Eran for guests joining us in New York (not recorded or livestreamed). Expect candid takes on what's coming next for ChatGPT Ads and where measurement & optimization is headed as the channel matures.

Schedule

12 pm

Welcome & Introduction: Grab breakfast, find your seat, and get ready.

1 pm

Fireside Chat: AppsFlyer & OpenAI take the stage.

2 pm

Q&A: Your turn to ask your burning questions.

Two days.
150 global leaders. The biggest brands in the world across industries.

The Fall Release is AppsFlyer’s defining stage - a milestone in our evolution into a modern marketing cloud. It is our opportunity to showcase, share, and celebrate the innovations that will enable 15,000+ brands worldwide to grow smarter, faster, and with full confidence in their data.

Beyond the product reveals, this gathering is about building a community that thrives on collective insight, cross-industry & cross-region collaboration, and shared growth.

Every participant has been carefully selected for the leadership and perspective they bring, ensuring the highest quality of conversations, collaborations, and connections.

Meaningful connections, global reach

Meet leaders from top brands across every region - U.S., Europe, Africa, India, China, Brazil, Mexico, and more - united through the AppsFlyer ecosystem.

Be the first to shape what’s next

From Agentic AI to omnichannel measurement, gain early access to innovations built to solve daily challenges and unlock new growth in the AI-first era.

Networking that creates real value

This isn’t just a conference. It’s AppsFlyer at its most exclusive: intimate conversations, lasting relationships, and direct access to the people driving the next decade of growth.

Exclusive access, direct influence

Meet AppsFlyer’s leadership and product executives in person to help shape our roadmap and define the future of growth measurement and AI.

Agenda

10:55-11:25AM

Beyond the App Store: Is AI the New Distribution Layer?

What happens when users bypass app stores entirely, booking flights and ordering food through chat interfaces? How do you optimize for "service discovery" as AI platforms become a new distribution layer? Most importantly, how will you measure performance and attribute value in this conversational commerce ecosystem?

11:25-11:45AM

What Can Every Marketer Learn from Sports' Multi-App Journey?

Live sports may be appointment viewing's final frontier. With the Super Bowl fresh and World Cup approaching, how do you unify fragmented fan journeys across multiple apps and channels? How can you best measure and attribute value when your audience engages everywhere at once?

Mrs Robinson

Wishes you a wonderful day

November 19, 2025

London

Day 2 - The city experience

10:30

Food tours by industry

Step out of the conference room and taste your way through London.

Join curated, intimate group tours designed around your industry - where conversation flows as easily as the cuisine, insights are shared over local favorites, and connections are made beyond the meeting room.

14:00

Meetings & connections at the hotel
Return to the hotel for focused one-on-one meetings, follow-up conversations, and deeper discussions sparked by the past two days. A time to turn new ideas - and new relationships - into lasting opportunities.

19:00

End

Accommodation

Double Tree by Hilton - Tower of London

7 Pepys Street, London, England
EC3N 4AF

Our team and international guests will be staying at this hotel, located close to Tobacco Dock, the Fall Release venue.

Get the practical ChatGPT Ads playbook.

Hear directly from OpenAI and AppsFlyer, bring your questions, and leave with a clearer plan for what to test, measure, and optimize next.

RESERVE MY SPOT

Find all our recorded webinars on YouTube

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