It's time to stop gathering data and start cultivating insights. To improve the resilience to industry changes, marketers change their strategies from a reactive stance of 'hunting' data to a proactive one through the adoption of 'insight farming'.
Instead of guessing which creative works best they rely on real-time AI-driven analytics, instead of going out and spending hours looking for the problems to address, they leverage machine learning that makes their data work for them.
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How to find creative winners and use AI to maximize their value
With down funnel signals' loss the need to utilize top-funnel metrics is increasing. Choosing the best ads often involves analyzing thousands of creative variations. Max Barer from AppsFlyer will discuss how AI solutions can help strategists identify optimal designs.
From Data to Insights: How Mobile Companies Shift From A Reactive To A Proactive Business Strategy
Reactive strategy often hampers a business's innovation and ability to become a market leader. In the following conversation, we'll discuss how marketers can shift their mindset from being defensive to being proactive, and pioneer new approaches in their field.
