What's the blueprint for translating mobile expertise into C-suite influence? How can one app drive billions in revenue and launch a career spanning McDonald's, Volvo, and MGM Resorts? Discover the strategic pivot from mobile marketer to omnichannel business transformer that's reshaping Fortune 500 leadership.

Plus, Atif joins our Leadership Circles where you can join him for an intimate Q&A and white boarding later in the day.

Most brands still measure the app like it's a standalone storefront, missing a majority of the value hiding elsewhere. But what's the app's true P&L impact when you factor in cross-channel influence, operational savings, and lifetime value lift? How do you prove to your CFO that mobile drives a far greater share of total revenue than direct transactions suggest? And once you've made that case, how do you scale that approach across markets and stores while executing personalization strategies that convert, without the creep?

Want more budget? Earn it with proof. But how do you build a CFO-ready case when your measurement is fragmented across siloed tools? What happens when you unify cross-platform journeys so ROAS and LTV reflect the full customer path? And what's the real impact of incrementality testing when last-touch attribution can swing results by up to 50%? We'll share three levers that unlock meaningful budget growth and leave you with a clear story: better measurement → better ROAS → more efficient spend → more budget, plus anonymized examples you can apply to build unified omnichannel intelligence.