During this exclusive dinner, hosted by AppsFlyer and Redbox, you’ll hear from Rory Sutherland – Vice Chairman of Ogilvy UK and founder of the agency’s behavioural science hub. During his keynote address, Rory will delve into consumer psychology and behavioural economics, and the impact that a deeper understanding of both can have on both acquiring and keeping brand-loyal customers.  Rory's fireside chat, alongside his guests, will delve into the evolution and purpose of a brand's app, exploring how understanding customer nuances can significantly enhance the app's role in fostering brand loyalty, improving retention, and increasing revenue. This exclusive event is tailored for marketing professionals, brand strategists, and business leaders for whom an app is central to their business strategy.