How Finance Marketing Teams Are Already Working Differently With AI

Real use cases from banking, fintech, and payments teams. See what your peers are doing, and walk away ready to activate the same week.

Watch On-Demand

About the webinar

The most forward-thinking finance marketing teams are changing how they work:

Rethinking how they interact with data, build strategy, and collaborate across their organizations while AI is at the center of that shift.

Most resources on AI are not built for BFSI. Your data environment is more complex.

Your compliance requirements are stricter.This session is designed for your context.

Watch the session to see what leading teams in banking, fintech, and payments are doing with AI today,

and get a clear path for how you can start doing the same.

You will leave with the Finance AI Starter Kit: an activation plan, key templates,

and prompts you can copy and paste to start working with AppsFlyer data through AI from day one.

01

What leading finance marketing teams are doing with AI today and what is driving the shift

02

Real use cases from banking, fintech, and payments: fraud monitoring, re-engagement, and automated reporting

03

How to bring other teams along: legal, security, and dev, as part of building an AI-ready marketing function

04

The Finance AI Starter Kit: your activation plan, templates, and copy-paste prompts to get started with AppsFlyer data through AI from day one

Speakers

Jill Lee

Head of Apps APAC

Google

Manjunath Kini

Customer Success Team Leader, SEA, AppsFlyer

Kimberly Ong

Performance Marketing Strategy Lead

GCash

Asriana Septari

Sr. Digital Marketing Manager

Flip

Two days.
150 global leaders. The biggest brands in the world across industries.

The Fall Release is AppsFlyer’s defining stage - a milestone in our evolution into a modern marketing cloud. It is our opportunity to showcase, share, and celebrate the innovations that will enable 15,000+ brands worldwide to grow smarter, faster, and with full confidence in their data.

Beyond the product reveals, this gathering is about building a community that thrives on collective insight, cross-industry & cross-region collaboration, and shared growth.

Every participant has been carefully selected for the leadership and perspective they bring, ensuring the highest quality of conversations, collaborations, and connections.

Meaningful connections, global reach

Meet leaders from top brands across every region - U.S., Europe, Africa, India, China, Brazil, Mexico, and more - united through the AppsFlyer ecosystem.

Be the first to shape what’s next

From Agentic AI to omnichannel measurement, gain early access to innovations built to solve daily challenges and unlock new growth in the AI-first era.

Networking that creates real value

This isn’t just a conference. It’s AppsFlyer at its most exclusive: intimate conversations, lasting relationships, and direct access to the people driving the next decade of growth.

Exclusive access, direct influence

Meet AppsFlyer’s leadership and product executives in person to help shape our roadmap and define the future of growth measurement and AI.

Agenda

10:55-11:25AM

Beyond the App Store: Is AI the New Distribution Layer?

What happens when users bypass app stores entirely, booking flights and ordering food through chat interfaces? How do you optimize for "service discovery" as AI platforms become a new distribution layer? Most importantly, how will you measure performance and attribute value in this conversational commerce ecosystem?

11:25-11:45AM

What Can Every Marketer Learn from Sports' Multi-App Journey?

Live sports may be appointment viewing's final frontier. With the Super Bowl fresh and World Cup approaching, how do you unify fragmented fan journeys across multiple apps and channels? How can you best measure and attribute value when your audience engages everywhere at once?

Mrs Robinson

Wishes you a wonderful day

November 19, 2025

London

Day 2 - The city experience

10:30

Food tours by industry

Step out of the conference room and taste your way through London.

Join curated, intimate group tours designed around your industry - where conversation flows as easily as the cuisine, insights are shared over local favorites, and connections are made beyond the meeting room.

14:00

Meetings & connections at the hotel
Return to the hotel for focused one-on-one meetings, follow-up conversations, and deeper discussions sparked by the past two days. A time to turn new ideas - and new relationships - into lasting opportunities.

19:00

End

Accommodation

Double Tree by Hilton - Tower of London

7 Pepys Street, London, England
EC3N 4AF

Our team and international guests will be staying at this hotel, located close to Tobacco Dock, the Fall Release venue.

How Finance Marketing Teams Are

Already Working Differently With AI

Real use cases from banking, fintech, and payments teams.

See what your peers are doing, and walk away ready to activate the same week.

Watch On-Demand

Find all our recorded webinars on YouTube