Ramadan 2026 is coming earlier, and the way top teams plan for it has quietly changed. With tighter budgets and faster decision cycles, performance is no longer won during Ramadan, but in the choices made before it.
This webinar offers a sneak peek into an Executive Business Review. AppsFlyer, Google, and invited marketers will walk through what really happened during Ramadan 2025 and how those outcomes are shaping decisions for 2026. No slide-by-slide walkthrough — just real data, honest discussion, and practical trade-offs around timing, pacing, and post-Eid performance.
Session 1: Ramadan 2025 Performance Review: What Changed and What It Means for Ramadan 2026
Speaker: AppsFlyer
This session examines the key performance shifts observed during Ramadan, from early intent signals and front-loaded acquisition to evolving engagement, monetization, and post-Eid retention trends. We’ll also assess fraud patterns during peak periods and compare performance dynamics across key verticals, including E-commerce, Finance, OTT, and Travel.
This executive panel-style discussion centers on the critical decisions that define Ramadan performance - from when to push and how to pace, to what sustains impact beyond the peak, and how to stay in control at scale. Guided by AppsFlyer and informed by client and platform inputs, the session moves from insight to clear decision outcomes, aligning teams on timing, lifecycle focus, and performance discipline.
