4 AI workflows marketing teams can’t miss in 2026

Jan 27, 2026 | 3:00 - 3:45 PM GMT

Join us for a live webinar discovering how high-performing marketing teams delegate repetitive work to AI and stay in control of decisions

Register Now

More channels, more data, more pressure to move fast. The real challenge in 2026 is not whether to use AI, but rather which types of workflows are ready to be handled differently.

In this session, you’ll hear how user acquisition teams change how workflows are handled. Together, we’ll walk through how to identify core workflows as starting points, where you can hesitate, and how using AI in the right places changed how the team works, freeing time for strategy, creativity, and growth.

More channels, more data, more pressure to move fast. The real challenge in 2026 is not whether to use AI, but rather which types of workflows are ready to be handled differently.

In this session, you’ll hear how user acquisition teams change how workflows are handled. Together, we’ll walk through how to identify core workflows as starting points, where you can hesitate, and how using AI in the right places changed how the team works, freeing time for strategy, creativity, and growth.

About the Event

More channels. More data. More decisions to make.

In 2026, the challenge isn’t whether to use AI, it’s knowing which workflows to automate.

In this session, AppsFlyer and Supersonic from Unity share how different teams from gaming, all the way to e-commerce and finance, approach this decision in practice. We’ll walk through a clear framework of four core workflows that performance marketing teams commonly start with, how they identified which workflows to change first, where they hesitated, and how using AI in the right places helped the team stay in control.

In this session, you’ll learn:

01

A clear framework of four workflows that are common starting points for AI support

02

How teams decide which workflows are ready to be handled differently, and which should remain human-led

03

How using AI in the right workflows builds confidence, control, and more room for strategy and creativity

Speakers

Ofer Regev

Product Manager - Ai & Automation at Supersonic Studios (From Unity)

Eden Kalderon

Product Marketing Manager at AppsFlyer

Speakers

Ofer Regev

Product Manager - AI & Automation at Supersonic Studios (From Unity)

15 years experience as a product manager, in the last 10 years in Unity, for the last year or so started work with AI initiatives, leading Supersonic from Unity’s AI Initiatives developments. Previous to that I was in charge of Supersonic’s UA & Growth applications that allowed us to monitor and grow our UA campaigns in more than 100 games globally in different media sources. Linkedin

Eden Kalderon

Product Marketing Manager at AppsFlyer

Product Marketing Manager at AppsFlyer, focused on translating complex tech into compelling, customer-centric products that have a true impact. Dedicated to bridging technology and marketing by transforming complex B2B solutions into engaging narratives that resonate with audiences and deliver measurable success. LinkedIn

Agenda

1

Why workflow ownership is changing

2

The four AI workflows performance marketing teams can’t miss in 2026

3

Customer story: What we delegated first, and why

4

Live walkthrough: How these workflows operate day to day

5

Q&A and how to get started

Reserve your spot

Seats are limited. Join the session to learn which workflows performance marketing teams are already shifting to AI and how to do it with confidence.

RSVP

Find all our recorded webinars on YouTube

Add to calendar

Eden Kalderon

Product Marketing Manager at AppsFlyer, focused on translating complex tech into compelling, customer-centric products that have a true impact. LinkedIn

Two days.
150 global leaders. The biggest brands in the world across industries.

The Fall Release is AppsFlyer’s defining stage - a milestone in our evolution into a modern marketing cloud. It is our opportunity to showcase, share, and celebrate the innovations that will enable 15,000+ brands worldwide to grow smarter, faster, and with full confidence in their data.

Beyond the product reveals, this gathering is about building a community that thrives on collective insight, cross-industry & cross-region collaboration, and shared growth.

Every participant has been carefully selected for the leadership and perspective they bring, ensuring the highest quality of conversations, collaborations, and connections.

Meaningful connections, global reach

Meet leaders from top brands across every region - U.S., Europe, Africa, India, China, Brazil, Mexico, and more - united through the AppsFlyer ecosystem.

Be the first to shape what’s next

From Agentic AI to omnichannel measurement, gain early access to innovations built to solve daily challenges and unlock new growth in the AI-first era.

Networking that creates real value

This isn’t just a conference. It’s AppsFlyer at its most exclusive: intimate conversations, lasting relationships, and direct access to the people driving the next decade of growth.

Exclusive access, direct influence

Meet AppsFlyer’s leadership and product executives in person to help shape our roadmap and define the future of growth measurement and AI.

Agenda

10:55-11:25AM

Beyond the App Store: Is AI the New Distribution Layer?

What happens when users bypass app stores entirely, booking flights and ordering food through chat interfaces? How do you optimize for "service discovery" as AI platforms become a new distribution layer? Most importantly, how will you measure performance and attribute value in this conversational commerce ecosystem?

11:25-11:45AM

What Can Every Marketer Learn from Sports' Multi-App Journey?

Live sports may be appointment viewing's final frontier. With the Super Bowl fresh and World Cup approaching, how do you unify fragmented fan journeys across multiple apps and channels? How can you best measure and attribute value when your audience engages everywhere at once?

Mrs Robinson

Wishes you a wonderful day

November 19, 2025

London

Day 2 - The city experience

10:30

Food tours by industry

Step out of the conference room and taste your way through London.

Join curated, intimate group tours designed around your industry - where conversation flows as easily as the cuisine, insights are shared over local favorites, and connections are made beyond the meeting room.

14:00

Meetings & connections at the hotel
Return to the hotel for focused one-on-one meetings, follow-up conversations, and deeper discussions sparked by the past two days. A time to turn new ideas - and new relationships - into lasting opportunities.

19:00

End

Accommodation

Double Tree by Hilton - Tower of London

7 Pepys Street, London, England
EC3N 4AF

Our team and international guests will be staying at this hotel, located close to Tobacco Dock, the Fall Release venue.