In 2025, the bottleneck in gaming shifted from production to attention. Content creation exploded, development cycles shortened, and creative variations multiplied. But ,there are still the same number of players and 24 hours in a day.

For gaming marketers, the challenge is no longer how fast you can build or launch—it’s how you stand out, scale sustainably, and compete for attention in an ecosystem that’s noisier and more fragmented than ever.

Based on insights from nearly 25 billion installs across 9,600+ games worldwide, AppsFlyer’s The State of Gaming for Marketers – 2026 Edition report, reveals how AI is flooding channels and intensifying competition for high-LTV users.

In this panel discussion, we’ll focus on where teams are seeing real momentum, where scaling efforts are falling short, and how marketers should rethink investment and priorities as they plan for 2026.

In 2025, the bottleneck in gaming shifted from production to attention. Content creation exploded, development cycles shortened, and creative variations multiplied. But ,there are still the same number of players and 24 hours in a day.

For gaming marketers, the challenge is no longer how fast you can build or launch—it’s how you stand out, scale sustainably, and compete for attention in an ecosystem that’s noisier and more fragmented than ever.

Based on insights from nearly 25 billion installs across 9,600+ games worldwide, AppsFlyer’s The State of Gaming for Marketers – 2026 Edition report, reveals how AI is flooding channels and intensifying competition for high-LTV users.

In this panel discussion, we’ll focus on where teams are seeing real momentum, where scaling efforts are falling short, and how marketers should rethink investment and priorities as they plan for 2026.