Every mobile campaign driving a web conversion you can't see is money already spent and a budget decision already made wrong. This session shows you where the signal breaks, what it's costing you, and how to fix it.

Mike Kelly, Senior Manager of Marketing Analytics at SoundCloud, joins AppsFlyer to share what closing that gap looked like from the inside.

Every mobile campaign driving a web conversion you can't see is money already spent and a budget decision already made wrong. This session shows you where the signal breaks, what it's costing you, and how to fix it.

Mike Kelly, Senior Manager of Marketing Analytics at SoundCloud, joins AppsFlyer to share what closing that gap looked like from the inside.

The Fall Release is AppsFlyer’s defining stage - a milestone in our evolution into a modern marketing cloud. It is our opportunity to showcase, share, and celebrate the innovations that will enable 15,000+ brands worldwide to grow smarter, faster, and with full confidence in their data.